How to Surpass the Trials of Australia’s Wine Industry with Viticulture


The renowned qualities of Australia’s homegrown wines have helped bolster its reputation from its humble beginnings only a couple of hundred years ago.  Consequently, the country is steadily ranked among the top ten wine producing countries. Appreciation for fine wine has become synonymous with Australian culture. This is evidenced by the rise of boutique wineries, viticulture courses, and wine bars. The country also holds annual wine festivals that draw crowds of local holidaymakers as well as foreign visitors who also appreciate Australian wine.

However, based on the 2013 report of IBISWorld, the country’s wine industry should brace itself for major obstacles that could hinder its growth in the coming years. The Wine Manufacturing in Australia 2012-2013 report from IBISWorld identified five major bottlenecks for the industry, namely, oversupply, volatility of export market economies, growing strength of the Australian dollar, increased competition from low-cost wine makers, and the dominance of supermarket chains.

The exports of Australian wine to key markets like the United Kingdom and the United States have diminished in the last five years. This is largely due to the economic recessions affecting both major markets. In addition, competitors from other wine producing countries at a lower cost have also gained ground in these markets. The strength of the Australian dollar has also limited the country’s competitive edge for exportation.

In this regard, local winemakers are turning their attention towards upcoming Asian markets. To date, the key market with Asia is China whose citizenry is fast gaining a taste for red wine.

The proliferation of supermarkets has led to an increase in the retail consumption of liquor. The clout of large brand names like Wesfarmers and Coles has limited the wholesale price of Australian wine. Moreover, these chains tend to stock their shelves with in-house brands and endorse their own private labels.

Despite these trials, many remain interested in pursuing a career in the Australian wine industry. For those who want to learn how to make wine an online winemaking course is offered by reputable distance education providers.  The winemaking course is ideal for hobbyists and amateur wine makers. Even existing wine growers along with vineyard workers and managers can benefit from enrolling in the viticulture program. The country is a leader in research and education in the field of viticulture with the development of expert management techniques.

The wine making imparts an extensive explanation of the basic principles involved in making wine particularly in the Australian setting. Graduates will receive a viticulture certificate upon successful completion of the course.

By: Careerlinecourses