Viticulture Online – How to be Prepared for Foreign Markets


viticulture in Australia

It is truly an exciting time for the Australian wine industry with the emergence of potential markets in Asia and North America. Through the efforts of Wine Australia, Australian wine will be highlighted as the theme for the Vancouver International Wine Festival in 2015.

As the theme country for the festival, organizers encourage wineries from down under to take part in the event. The prestigious event is one of the biggest gatherings of wine consumers in North America. It was eight years ago that the country was featured at the festival. Hence, it is a major opportunity for Australian wine to make a serious impression among the Canadian wine aficionados of today. The festival is expected to bring in thousands of consumers and professionals according to Angela Slade, regional director for Wine Australia North America.

In Asia, Wine Australia looks to China as an emerging market in the region. The organization recently hosted a group of Chinese wine importers, retailers and distributors as well as educators and beverage professionals to a visit down under. The group traveled through the country’s wine regions namely in Clare Valley, Coonawarra, and the Adelaide Hills to sample the quality of Australia’s wines. Aside from the winery tours and samplings, a winemaking course was also provided to visitors. Willa Yang, Wine Australia’s regional manager in China, hopes the visit will generate positive feedback in the mainland.

Wine Australia was established in 1981. It primary mission is to provide the Australian wine industry with the critical support it deserves to expand its market share. The industry is a major contributor to the country’s economy in terms of employment, tourism, and export earnings.

To keep up with trends and the best practices in wine making, it would be best for wine growers to take up courses in viticulture. The classes provide specific techniques in the cultivation of grape vines as well as a proper treatment for their harvest.

Amateur wine makers and enthusiasts looking to break into the industry for a share of upcoming markets can take up viticulture online. These programs are provided by reputable distance education providers. Winemaking offers a comprehensive curriculum that even professional vineyard managers and workers can learn from.

Beginners are taught how to choose an ideal site for setting up their own vineyard. Afterwards, students learn how to select the best variety of grape to suit their needs. The course provides an accredited viticulture certificate upon successful completion of the program.

By: Careerlinecourses

How to Surpass the Trials of Australia’s Wine Industry with Viticulture


The renowned qualities of Australia’s homegrown wines have helped bolster its reputation from its humble beginnings only a couple of hundred years ago.  Consequently, the country is steadily ranked among the top ten wine producing countries. Appreciation for fine wine has become synonymous with Australian culture. This is evidenced by the rise of boutique wineries, viticulture courses, and wine bars. The country also holds annual wine festivals that draw crowds of local holidaymakers as well as foreign visitors who also appreciate Australian wine.

However, based on the 2013 report of IBISWorld, the country’s wine industry should brace itself for major obstacles that could hinder its growth in the coming years. The Wine Manufacturing in Australia 2012-2013 report from IBISWorld identified five major bottlenecks for the industry, namely, oversupply, volatility of export market economies, growing strength of the Australian dollar, increased competition from low-cost wine makers, and the dominance of supermarket chains.

The exports of Australian wine to key markets like the United Kingdom and the United States have diminished in the last five years. This is largely due to the economic recessions affecting both major markets. In addition, competitors from other wine producing countries at a lower cost have also gained ground in these markets. The strength of the Australian dollar has also limited the country’s competitive edge for exportation.

In this regard, local winemakers are turning their attention towards upcoming Asian markets. To date, the key market with Asia is China whose citizenry is fast gaining a taste for red wine.

The proliferation of supermarkets has led to an increase in the retail consumption of liquor. The clout of large brand names like Wesfarmers and Coles has limited the wholesale price of Australian wine. Moreover, these chains tend to stock their shelves with in-house brands and endorse their own private labels.

Despite these trials, many remain interested in pursuing a career in the Australian wine industry. For those who want to learn how to make wine an online winemaking course is offered by reputable distance education providers.  The winemaking course is ideal for hobbyists and amateur wine makers. Even existing wine growers along with vineyard workers and managers can benefit from enrolling in the viticulture program. The country is a leader in research and education in the field of viticulture with the development of expert management techniques.

The wine making imparts an extensive explanation of the basic principles involved in making wine particularly in the Australian setting. Graduates will receive a viticulture certificate upon successful completion of the course.

By: Careerlinecourses